Sign Language is the latest company to sign-up to ICFM’s rapidly expanding Corporate Investor Programme.

Simultaneously the fleet vehicle livery and branding specialist becomes the first company in its sector to join the Corporate Investor Programme, which is designed to appeal to employers that provide products and services to fleets.

The aim of the Corporate Investor Programme is to further raise the standards of fleet industry professionals and overcome a possible skills and knowledge shortage inside many employers. Additionally, member businesses also become more closely involved in ICFM initiatives, which include training for employees, the organisation’s annual conference and Masterclasses on key industry issues.

The ICFM, now in its 26th year, is the UK’s only independent, not-for-profit organisation dedicated to furthering the education and advancement of car and light commercial vehicle fleet management.

Established in 1997, as a family owned sign maker, Sign Language is today part of CGI Creative Graphics International, which is headquartered in Bedfordshire. CGI has almost 40 years of experience and a client portfolio of global blue chip motor manufacturers, airlines and engineering conglomerates in more than 25 different countries worldwide.

Mel Goodliffe, commercial director, said: “Becoming involved with ICFM will align the business even more closely with contract hire and leasing companies, rental firms, end-user fleets and motor manufacturers.

“The senior management team collectively has more than 100 years of fleet industry experience but, in conversation with our customers, we believe we can increase the value of our knowledge and experience by partnering with ICFM.”

Mr Goodliffe continued: “We will be looking to encourage our employees to enrol on to ICFM training courses so they can increase their fleet experience while, as a business, becoming involved in seminars and workshops.”

What’s more, underlining the importance of vehicle branding and livery, Mr Goodliffe said: “We hope to contribute to ICFM training materials so the true administrative impact and wholelife costs of vehicle branding can be understood including accident management support, vehicle off-road time and high visibility graphics.

“A clearly liveried fleet of company cars or commercial vehicles raises an organisation’s identity and boosts their marketplace profile, but poor livery can prove to be a marketing nightmare and damage a company’s credibility in the eyes of customers and potential clients.”

ICFM sales director Peter Eldridge said: “We are delighted that Sign Language has recognised the value that ICFM can deliver through the Corporate Investor Programme and joined at Affiliate level.

“We will endeavour to use Sign Language’s knowledge and experience to underline to our scholars the importance of uncorrupted vehicle branding.”

Mr Eldridge added: “We hope that many other businesses will clearly see the value for money benefits of membership and the training and learning opportunities available and then enrol their employees in the various courses and attend our events, whether that be the ICFM’s annual conference or its Masterclasses tackling key fleet decision-maker issues.

“Investment in ICFM adds credibility and value to businesses and their employees and provides an invaluable network of contacts and benefits.”

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