Sign Language successfully completes another large fleet rebrand with ABM

Sign Language is delighted to confirm completion of another large fleet rebrand. Our new client, ABM UK, provides integrated or standalone cleaning, security, critical and mechanical & electrical facility solutions to a nationwide client portfolio. Headquartered in central London with over 5,500 employees, they have a fleet of more than 200 vans.

A challenging rebrand given the requirements of ABM’s clients and the sensitivity to vehicle downtime, the Sign Language/ABM project team created the new fleet livery styles across a range of van types, test-fitted for sign-off, and then began to plan the project that spanned their UK-wide service-engineer driver-base of over 200 Nissan, Peugeot and Vauxhall vans. Six strategic host sites were used and due to vehicle availability, much of the project was run early in the morning to ensure drivers were back on the road swiftly to support their clients. In addition, ABM utilised Sign Language’s online booking facility so drivers could pre-book their rebrand time and day.

Commenting on the project, Richard Turner, Relationship Manager for Sign Language said “this is another great example of a solid project plan being delivered with minimal disruption to our clients’ business and superbly sponsored by ABM which saw virtually no attrition. Great relationships and assistance from some partners made the delivery across just 3 weeks such a success.”

Commenting on the project, ABM UK’s fleet manager, Denise Hawkins, said, ‘this major project was surprisingly stress-free from start to finish. As a result of Sign Language’s efficiency and dedication, there was minimal input required from me to ensure everything went smoothly with almost zero hiccups along the way.’


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