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The Sign Language Story

Established in 1997, Sign Language is a market-leading innovator of vehicle livery solutions and branding for the built commercial environment.

Based across our sites in Oxfordshire and Bedfordshire, we have a team of skilled and experienced people servicing the diverse requirements of the UK commercial vehicle fleet industry and businesses nationwide, who require high quality internal and external signage and graphics for their workspaces.

We pride ourselves on our long-standing heritage of promoting and carrying out excellent customer service, investing in both people and new product development, and championing value for money for our customers. In a fragmented market saturated with an array of confusing and conflicting products and services, Sign Language stands out from the crowd.

Our team has many years of combined experience working in fleet branding and signage solutions, collaborating and partnering with marketing agencies, vehicle convertors, fleet management organisations and fleet managers.

We work with a panel of globally recognised supply partners including Avery, Arlon, Metamark, Orafol and 3M. This demonstrates our inclusive approach to our customers’ requirements and ensures we provide them with ongoing independent and unbiased advice.

It’s what we know and it’s all we do!

Our people have over 100 years of fleet branding experience working with vehicle convertors, fleet management organisations and directly with fleet managers.

We’re proud to manage some of the largest fleets across the UK together with the majority of the FN50 and a growing number of the AM100 where dealer groups look to expand a full service proposition to their commercial vehicle fleet customers.

We work with a panel of globally recognised supply partners including Avery, Arlon, Metamark, Orafol and 3M underpinning our consultative approach to our clients requirements and ensuring independent and unbiased advice.

Damian<br />McDaid

Damian
McDaid

Business Development Manager

Why the automotive industry?

I started working for Lombard Vehicle Management in 2004. There is a wide and varied spectrum of people you interact with on a day to day basis and are constantly challenged.  Above all, being part of the supply chain and collaborating with multiple stakeholders to meet customer expectations gives me a sense of achievement especially when the client comes back to you for their next requirement.

Got what it takes?

Definitely! Having spent a short time with Sign Language, I can already see that we have a great range of products and people in the business who are passionate about the company and our customers.  It is important when you are in sales that you have the confidence in the team behind you to deliver your customer needs and I am excited about the opportunities that lie ahead for me to help the company deliver its plans.

 First car?

Nissan Micra 3dr 1.0 petrol

Favourite race car?

Jaguar E Type

Favourite Pantone colour?

347 Green

Life motto: ‘If you can meet with tr iumph and disaster, and treat those two imposters just the same’ – Rudyard Kipling

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Richard<br />Turner

Richard
Turner

Client Relationship Manager

Why the automotive industry?

Probably my Dad’s influence as he was in the Royal Corps of Transport during WWII and then worked for Burtons Biscuits in the Transport Team so I’ve always loved and been around cars / vehicles. Plus, I wasn’t good enough to be a Formula One driver!

Got what it takes?

So, 37 years in Motor Industry roles – new car sales & operations, used car retailer management, Contract Hire & Leasing Operations Management and latterly 24 years in senior account management roles responsible for Corporate clients at Pendragon Group, HSBC, Citi Group and Lloyds Banking Group.

First car?

Gosh, very long time ago! Mark 2 Ford Escort which I promptly crashed at what is now known as Richard’s Corner in Blackpool!

Favourite race car?

Financially, a 1962 Ferrari 250GTO – same year I was born but seriously, Ferrari 488, Porsche 911 RSR (2017 mid-engine).

Favourite Pantone

Black 6 C.

Life motto

Never ever give up!

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Simon Taylor

Simon Taylor

Design Manager

Why the automotive industry?

Why not, it’s fast moving, fun, innovative and provides some great opportunities for seeing your work out and about. My first day in design and print was 10th September 1984, I like being an old dog learning new tricks.

Got what it takes?

I must have, no one can blag their way through 33 years of deadlines.

First car?

DeLorean DMC-12, manufactured in 1983, I bought it in 1982… Actually it was a Ford Escort Mk1, red with a black vinyl roof.

Favourite race car?

Easy, my own van: ‘Halen’. He’s a fully converted VW T6 Highline Camper. Other names considered: Helsing, Morrison and Gogh.

Favourite Pantone colour?

Anything, so long as it’s Cool Grey.

Life motto

Never tell me the odds.

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Claire Sidders

Claire Sidders

Customer Services Account Manager

Why the automotive industry?

The industry found me. I love working in Customer Services. This career path is boosting my confidence and knowledge of the automotive industry. It’s a great challenge and I love coming into work every day.

Got what it takes?

Your belief determines your action and your action determines your results. But first you have to believe.

First car?

Seat Ibiza

Favourite race car?

Nissan Skyline

Favourite Pantone colour?

Pantone 102c

Life motto

If you never try you’ll never know.

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Steven Newton

Steven Newton

Production Manager

Why the automotive industry?

Seeing our products out in the world gives a great deal of satisfaction.

Got what it takes?

Been with the CGI group for over 8 years and been in the industry for a further 12 years.

First car?

Ford Escort Si.

Favourite race car?

1970 Ford Mustang Mach 1 Fastback.

Favourite Pantone colour?

Pantone 300C.

Life motto

Always be yourself unless you can be a pirate, then always be a pirate.

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Stuart Gibbs

Stuart Gibbs

Customer Services

Why the automotive industry?

Started working for a branding company straight from school and then went into fitting. The opportunity came up at Sign Language and here we are now!

Got what it takes?

“First Class Customer Service” the words from a customer, not mine.

First car?  

Citroen Saxo.

Favourite race car?

Ferrari Spider…one day.

Favourite Pantone colour?

Pantone  541 Chelsea Blue.

Life motto

Don’t worry about a thing because every little thing is gonna be alright.

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Lee Winstone

Lee Winstone

Technical

Why the automotive industry?

It all started with my 2nd employer in the industry who supplied graphics to a few of the local motorsport teams around Oxfordshire mainly TWR Jaguar. With a passion for motorsport and my experience with vinyl graphics, well they just stuck together!

Got what it takes?

With nearly 30 years in the industry working through all departments I believe my experience has given me the knowledge to perform my role.

First car?

Austin Princess, the boat on wheels! Was my first but didn’t last long as it couldn’t fly! So I then bought a 1275GT pocket rocket!

Favourite race car?

XJ220C Second race car I got personal with and got to meet up with David Coulthard, Win Percy and David Brabham and to top it they won the 24hrs Le Mans.

Favourite Pantone colour?

877 just like my hair.

Life motto

Work, rest and play more!

 

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Johannes Oberhofer

Johannes Oberhofer

International Development Manager

Why the automotive industry?

The fast paced industry suits my career driven mindset.

Got what it takes?

I’ve gained more than 8 years of experience in production and project management. The combination of creativity and production has helped to increase my passion and dedication. This has been a great personal adventure and has given me the opportunity to prove myself.

First car?

Golf 3 TDI.

Favourite race car?

Ferrari California T.

Favourite Pantone colour?

Pantone 19-3832 TCX.

Life motto

Work hard and smart!

 

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